Web tools for people who build and run sites. Lean stacks, speed measurement, forms, analytics and the small utilities that remove work instead of adding another subscription.
A stack you can explain
Every tool adds a login, a permission model and a renewal date. We start by counting what a team already pays for, then remove the overlap before adding anything new. The best stack is the one a new colleague can understand in one page.
Speed is a product decision
We measure pages on a mid-range phone over a slow connection, then compare lab scores with field data from real visitors. Images, fonts and third-party scripts are the usual culprits. A single chat widget can undo a month of careful optimisation.
Measurement without surveillance
A site needs to know which pages help and which ones lose people. That does not require fingerprinting every visitor. We prefer aggregate page views, search console data and a simple funnel, and we explain what each number can and cannot tell you.
